Marketing and Market Research
The marketing and sales
process is much like a race - typically there is only one winner.
Maximizing revenue requires an understanding of customer needs
and positioning products to meet those needs. Recent examples
of marketing related assignments include:
Market research for a client with a new light jet aircraft to determine its market potential and how best to position the aircraft against its competitors.
An analysis of potential routes and markets for a new commuter jet aircraft, including a detailed review of airline traffic and existing yields in target markets and field interviews regarding the features and trade-offs associated with this design.
Development of new concepts for "cradle to grave" aircraft maintenance for a commercial aircraft manufacturer, including global field interviews with potential airline customers in Asia, Europe, North America and Latin America.
Assisting a client in understanding its market image through a series of focused interviews with customers that resulted in recommendations leading to a marked improvement in customer satisfaction.
Assisting an engine manufacturer in evaluating the market potential for re-engining a popular business jet.
 Success through Innovation |